Crest Pro-Health is the only line of toothpaste we found that uses stannous fluoride, rather than the more common sodium fluoride.
List of References 1. The report is divided into two parts. The first parts will analysis the current situation of Colgate. At the end of the first part the competitive advantage of Colgate will be mentioned. To better recommend improvements, the actual state of Colgate referring to their products, objectives, etc.
At the end a conclusion is drawn concerning the current situation of Colgate and suggested improvements for the future.
Introduction Colgate is the world market leader in oral hygiene products. The toothpaste product line consists of strong brands. This is due to a very successful marketing strategy of the company in the past.
Furthermore nowadays a wide range of different toothpaste products is offered to the customers. Moreover the toothpaste market is growing constantly which means that more different needs and expectations of the customer will arise.
Therefore Colgate must make use of marketing tools such as market segmentation to better identify their needs in order to supply them with the right products.
Colgate has many subsidiary organisation located in more than countries, but it is publicly in only two, the United States and India. In the United States, one of the world largest consumer markets, Colgate is the market leader in toothpaste sales with a market share at Operating in more than countries the company is not depending on one single market.
The markets in industrialised countries are largely saturated. Because of the strong presence especially in emerging countries such as India and Brazil Colgate takes advantage of the positive consumer trends in these countries and can compensate the sluggish economic growth in industrialised countries.
Please see appendix to find further financial information on Colgate. Personal leadership also include three fundamental global values of the company: To built credibility among the consumers Colgate cooperates also with dental professionals.
If there is a growing population rate worldwide or in local markets, the need for oral hygiene products increases. Today the world population is approximately 6.
Because of the globally presence of Colgate, there will be 2. Here is to point out that the average age of the population is not essential because all people have a need for oral hygiene products.
Furthermore Colgate offers premium products which mean the consumer is willing to pay a high price for the product in order to receive high quality products. The personal care industry is mostly controlled by these companies.Aug 07, · Toothpastes Key Points.
Crest Toothpaste Essay; Crest Toothpaste Essay. it served as a major scientific breakthrough and has been a trusted product throughout the years. Today, it continues to make advancements towards dental hygiene, and has also developed several other products to assist in complete oral care. A situational analysis of toothpaste . Homemade Toothpaste: A Simple Recipe. Why make your own toothpaste? It saves money, gives you a feeling of accomplishment, and allows you to leave out all the harmful ingredients commercial toothpaste is made of.. Oh yeah, and it takes less than 5 minutes to prepare. Oral Care Market Analysis By Product (Toothbrush, Toothpaste, Mouthwash/Rinse, Denture Products, Dental Accessories), By Region, And Segment Forecasts, - Price: €
Toothpaste typically consists of active and inactive ingredients. The ADA Seal of Acceptance program requires that the product be in compliance with the FDA monograph, in addition to meeting ADA Seal requirements. Get a Complete List of .
SWOT analysis of Colgate discusses the top reasons that this brand occupies the top of the mind positioning in our life. Colgate is an international brand.
It offers product categories namely oral care, personal care, household surface, fabric care and pet nutrition having deep assortments. Apr 30, · Product Analysis April 30, May 7, fabioorlini Tubes for toothpaste have a substantially cylindrical tubular body portion, one end of which is sealed by the conventional method of folding and crimping, and the other involving a relatively rigid shoulder portion of generally conical configuration, that terminates in a nozzle portion.
The price of the product is very affordable to the consumers. Project on Toothpaste- image profile analysis of leading brand toothpastes.
Uploaded by. shah faisal. Questionnaire on toothpaste. Uploaded by.
Vivek Kumar Gupta. final-project-colgate. Uploaded by. Nattarawan Auy. Close up marketing mix/5(10). A healthy smile can be yours! Explore the types of toothpastes and find the right caninariojana.com has been visited by 10K+ users in the past month.
A Strategic Analysis of Colgate´s toothpaste product line - Marketing Strategy - Alexander Berger - Research Paper (undergraduate) - Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media - Publish your bachelor's or master's thesis, dissertation, term paper or essay.