Impact of Technology on Politics. The continued growth of technology has had a significant impact on the political ratings that candidates achieve. The article Impact of Technology on Politics attempts to analyze how these two spheres of modern life, technology and politics, interrelate and what the outcomes are of this interrelationship. Political candidates use technology in many ways.
Promotion The firm attempts to generate a positive response in the target market by blending these four marketing mix variables in an optimal manner. Product The product is the physical product or service offered to the consumer.
In the case of physical products, it also refers to any services or conveniences that are part of the offering. Product decisions include aspects such as function, appearance, packaging, service, warranty, etc.
Price Pricing decisions should take into account profit margins and the probable pricing response of competitors. Pricing includes not only the list price, but also discounts, financing, and other options such as leasing.
Place Place or placement decisions are those associated with channels of distribution that serve as the means for getting the product to the target customers.
The distribution system performs transactional, logistical, and facilitating functions. Distribution decisions include market coverage, channel member selection, logistics, and levels of service.
Promotion Promotion decisions are those related to communicating and selling to potential consumers. Since these costs can be large in proportion to the product price, a break-even analysis should be performed when making promotion decisions.
It is useful to know the value of a customer in order to determine whether additional customers are worth the cost of acquiring them. Promotion decisions involve advertising, public relations, media types, etc.
A Summary Table of the Marketing Mix The following table summarizes the marketing mix decisions, including a list of some of the aspects of each of the 4Ps.
Summary of Marketing Mix Decisions Product.Don Tapscott is the bestselling author of Wikinomics, The Digital Economy, and a dozen other acclaimed books about technology, business and caninariojana.coming to Thinkers50, Don is the 4th most.
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Writing the Summary Like an abstract in a published research article, the purpose of an article summary is to give the reader a brief overview of the study.