Appendices Introduction In the car manufacturing market today, it is very competitive especially eco-friendly vehicles that have become more popular because of the environmental concerns. According to the results and outcomes from the analyses, conclusion and recommendation will be provided at the end.
Fuel prices are expected to rise in the near future Fuel prices have been low for the last few years and are expected to rise in the near future due to the changes in the supply.
Low fuel prices have increased the demand for large vehicles such as pickup trucks and SUVs. Many companies, including General MotorsFordChrysler have benefited from the low fuel prices, because of their strong SUVs and pickup trucks offerings. The demand for small vehicles always rises when the fuel prices are high.
Demand for autonomous vehicles Currently, nearly 33 companies are working on autonomous vehicles. The company should speed up the development of autonomous vehicle technology and acquire the required skills as soon as possible if it does not want to stay behind Google, Ford or Tesla in this area.
Nevertheless, exchange rates still affect exports to other countries and this is where weak euro exchange rate against other currencies, benefits the company.
Lower euro exchange rate against the U. The company could push its exports to the U.
Timing and frequency of new model releases The market share of the automotive companies is significantly impacted by the timing and frequency of new model releases. Historically, new models have tended to have major upgrades every 4 or 5 years with only minor modifications in between.
However, due to the rising consumer expectations in relation to in-car technology and the competitive nature of the industry, there is an argument to release upgraded models more frequently.
BMW is well-positioned to be able to do this. Increasing competition in the worldwide automotive market Despite the fact that the worldwide automotive market is already highly competitive, the competition is further increasing due to the excess of vehicle production, rapid technological changes, new entrants and saturation of the largest markets.
New companies, such as Tesla with its electric cars will make it very hard for BMW to compete in the electric cars segment. In addition, Google, which tries to build self-driving cars is also threatening the traditional automotive industry.
The competition is further fueled by the fact that the global automotive production capacity far exceeds the demand.
Inthere was an estimated global excess production capacity of 31 million units. Increasing government regulations may raise the costs Many governments around the world are committed to reducing the greenhouse gas emissions and are encouraging fuel efficiency initiatives.
General Motors also benefited from that. Nonetheless, automotive market growth in the U. According to Ford and General Motors, new vehicle sales will slow down or even decline over the next few years due to the oversaturated market.PESTEL is a strategic analytical tool and the acronym stands for political, economic, social, technological, environmental and legal factors.
BMW PESTEL analysis involves the analysis of potential impact of these factors on the bottom line and long-term growth prospects There is a wide range of. Strategies for Autonomous, Connected and Smart Mobility in the Automotive Industry.
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Political Factors There are different political factors, which can directly affect the BMW Company.
Marketing; PESTEL & Swot Analysis of BMW; PESTEL & SWOT Analysis of BMW. BMW i.e. Bayerische Motoren Werke AG is one of the leading automotive company established globally, but based in Munich a city in Germany It manufactures, various models of cars, motorcycles, mini cars, and Rolls-Royce.
The SWOT analysis report of Tesla presents the internal analysis and external analysis of the Company with insightful details. The SWOT analysis essays the detailed business case of this maverick automobile mammoth covering strengths, weaknesses, opportunities and threats.
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